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Email signatures for account executives
Existing customers often forward an account contact internally when a renewal or expansion comes up. Make your company and account role unmistakable, with a direct business contact and a clearly labelled meeting calendar.
Fictional examples. Replace sample credentials and licence numbers with your own verified details.
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What to include
- Account role and company
- Company and account function
- Direct contact for existing customers
- A labelled meeting-booking destination
- Customer meeting calendar
- Professional name and a business email address
What to leave out
- Pricing promises in evergreen copy
- Images containing your only contact details
- More than one primary call to action
Questions for account executives
What should account executives put first?
Lead with your name, then your role. Include account role and company where it helps recipients identify you.
Which link belongs in a account executive signature?
Use a link to your customer meeting calendar. Label the destination clearly and check it before pasting the signature into your mail client.