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Email signatures for marketing managers
Campaign messages can remain in an inbox long after a launch finishes. Identify your brand and marketing function, then choose a destination that will still be useful when an old email is forwarded months later.
Fictional examples. Replace sample credentials and licence numbers with your own verified details.
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What to include
- Brand and marketing function
- Company or product brand
- Current marketing function
- A campaign destination that will still make sense in forwarded emails
- Current campaign landing page
- Professional name and a business email address
What to leave out
- Tracking parameters containing personal data
- Images containing your only contact details
- More than one primary call to action
Questions for marketing managers
What should marketing managers put first?
Lead with your name, then your role. Include brand and marketing function where it helps recipients identify you.
Which link belongs in a marketing manager signature?
Use a link to your current campaign landing page. Label the destination clearly and check it before pasting the signature into your mail client.