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Email signatures for agency professionals
A prospective client reviewing your proposal needs to connect your role with the agency’s discipline. Name the practice area and offer selected case studies that match the services under discussion.
Fictional examples. Replace sample credentials and licence numbers with your own verified details.
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What to include
- Agency discipline and role
- Agency name and practice area
- Client-facing role
- A curated work destination relevant to the agency’s services
- Selected case studies
- Professional name and a business email address
What to leave out
- Unverified client endorsements
- Images containing your only contact details
- More than one primary call to action
Questions for agency professionals
What should agency professionals put first?
Lead with your name, then your role. Include agency discipline and role where it helps recipients identify you.
Which link belongs in a agency professional signature?
Use a link to your selected case studies. Label the destination clearly and check it before pasting the signature into your mail client.