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Email signatures for retail professionals
A customer or supplier may need the branch behind a retail email before they can act on it. Include the store or region and your function, with a business enquiry contact and a locator for current opening information.
Fictional examples. Replace sample credentials and licence numbers with your own verified details.
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What to include
- Store or region and business contact
- Store, region or head office
- Sales, operations or buying function
- Customer service or business enquiry contact as appropriate
- Store locator
- Professional name and a business email address
What to leave out
- Outdated promotional offers
- Images containing your only contact details
- More than one primary call to action
Questions for retail professionals
What should retail professionals put first?
Lead with your name, then your role. Include store or region and business contact where it helps recipients identify you.
Which link belongs in a retail professional signature?
Use a link to your store locator. Label the destination clearly and check it before pasting the signature into your mail client.