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Email signatures for small business owners

A referral email may be the first time someone sees your trading name. Explain your role and service area plainly, include registered entity details where applicable, and provide a business number you regularly answer.

Fictional examples. Replace sample credentials and licence numbers with your own verified details.

What to include

  • Trading name and required registered entity details
  • Business role and trading name
  • Service location or region
  • A reliable enquiry number rather than an unmonitored contact
  • Business homepage
  • Professional name and a business email address

What to leave out

  • Unclear business identity
  • Images containing your only contact details
  • More than one primary call to action

Questions for small business owners

What should small business owners put first?
Lead with your name, then your role. Include trading name and required registered entity details where it helps recipients identify you.
Which link belongs in a small business owner signature?
Use a link to your business homepage. Label the destination clearly and check it before pasting the signature into your mail client.

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